Expert Detailing Manager

• Location: Phnom Penh
• Career Level: Professional
• Employment Type: Full Time
• Application Deadline: Fri 30 September, 2016

Category and Brands:

· Partner with Regional Expert marketing function to ensure strategic alignment,

provide input into strategy, and ensure flawless execution of centrally created

expert materials

· Develop a local tactical plan based on strategy and a deep understanding of local

insight and path to purchase. This should include robust efforts for both sales

force and non-sales force activation

· Deliver localized expert marketing materials together with local insights for

sales force implementation (which is aligned with the centrally created

materials)

· Deliver localized expert marketing materials together with local insight for

activation of other marketing touch points (advertorials, e-platforms, press

releases, PR, symposia etc) for non-sales force implementation

· Work with local shopper team to identify opportunities with retailers to drive

pharmacy recommendation and retail specific programs around the category

(where applicable)

· Collaborate with Brand Marketing teams to shape the healthcare environment to

endorse GSK brands to consumers

Commercial Execution:

· Partner with local expert and trade selling teams to ensure strategic alignment

and flawless execution with HCPs including those in retail setting – including

launching both commercial and product innovation in a market

· Closely manage local expert agency or a global affiliate to leverage maximum

impact on local marketing initiatives

· Partner with medical and regulatory (and regional as needed) to deliver a local

KEE/HCP advocacy plan which drives brand recommendation and is compliant

with Scientific engagement

· Work closely with local CRC to understand legal and regulatory landscape of the

market

· Work closely with local comms/PR team to execute medically relevant PR

· Effectively secure and manage optimal Expert A&P spend

· Set and track benchmark KPIs (ONE KPIs), draw insights and course correct

based on leanings in a timely manner

Scientific Innovation

· Own related expert component of any issues management response process

· Partner with Medical to work with local medical community to identify insights,

trends and issues related to Category

· Evaluate launch readiness and preparedness for NPDs with HCPs and make

recommendations to the brand team

Basic Requirements:

· 5-10 years of experience in Sales/Marketing/Business 

· Strong track record in leadership, working within cross-functional teams and communications skills 

· Strong track record of delivering results and meeting and exceeding business goals 

· Prior Consumer Healthcare or Pharma industry experience 

· Management of Key External Experts and stakeholders

Preferred Qualifications:

· Expert sales and consumer brand management experience 

How do I apply?

Please submit your detailed CV and a recent photo before 30 Sep 2016

Human Resources Department

GlaxoSmithKline (Cambodia) Co., Ltd.

5th Floor, DKSH Building,

No. 797, Preah Monivong Boulevard (Corner of Street 484),

Sangkat Psar Deum Thakov, Khan Chamkarmon,

Phnom Penh, Cambodia

E-mail: navuth.x.ngorn@gsk.com