Phnom Penh SA-AT: The Largest Clean-Up Campaign to Kick Off in Cambodia

An association of international and local businesses, government agencies and nonprofit organizations, dedicated to improving the environment, have joined hands and are announcing the launch of PHNOM PENH SA-AT (“Clean Phnom Penh”), aiming to improve ongoing cleanliness campaigns. The campaign will take place over a period of one month during November 2017, through extensive media outreach, and  efforts directed at educating the public on waste management. The slogan for this campaign is: “Don’t trash the roads! Keep Phnom Penh Clean!!” .

PHNOM PENH SA-AT is an initiative of its five founders including Chy Sila, CEO of Sabay Group; Hun Many, President of Union of Youth Federations of Cambodia; Chea Sophalla, President, JCI Cambodia and CEO, Emerald Plus; Heng Thida, Head of Retail Banking, CIMB Bank and Mr. Hay Phirum, Business Strategist for Bosch.

Mrs. Chea Sophalla, Head of this campaign said: “A Clean Phnom Penh starts with us. This campaign will serve as a platform where everyone can work together with relevant stakeholders to share knowledge, experiences, and strategies to sustainably protect our environment, cleanliness, and health. I’m confident that this campaign will involve and encourage the private sector, government, associations, NGOs and SA-AT Youth ambassadors to help develop our country in order to prepare it for the future.”

PHNOM PENH SA-AT, supported by H.E. Hang Chuon Naron, the Minister for Education, Youth and Sports, will involve public and private educational institutions, including 40 public schools, in Phnom Penh. Groups of young volunteers will be deployed to conduct outreach with students at these schools to inculcate knowledge about the value of a clean environment with the support of educators.

Mr. Hun Many, co-founder of this campaign said: “I hope PHNOM PENH SA-AT will serve as an additional means of resolution, alongside existing government mechanisms, to address waste management issues in Cambodia, especially when it comes to educating the young to jointly solve the problem through active participation.”

To commemorate the month-long campaign, 26 November 2017 has been selected as SA-AT DAY incorporating experiences from the campaign, and setting expectations for the future.

PHNOM PENH SA-AT is supported by the Ministry for Education, Youth and Sports, the Ministry of Environment, the Ministry of Industry and Handicraft, the Ministry of Tourism, Phnom Penh City Hall, Eurocham Cambodia, Britcham Cambodia, Cambodia Women Entrepreneurs’ Association, Cambodia Restaurant Association, Young Entrepreneurs Association of Cambodia, and AIESEC. The campaign is sponsored by Smart Axiata, Sabay Group, Coca Cola, Metfone and Emerald Plus; and co-sponsored by Domino's Pizza, Tous Les Jours, followed by Bacchus, Major Cineplex and Nagaworld.

“The PHNOM PENH SA-AT team invites all Cambodian citizens and organizations to join this campaign to make Phnom Penh clean and garbage-free,” said Ms. Chea Sophalla.

November, a SA-AT Day: “No trash on the road helps Phnom Penh stay clean”

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