The results of EuroCham’s 2025 Membership Survey are officially in. Can you give us a bit of background on what was covered in the survey and why this type of assessment is important for a business chamber?
Martin: The 2025 Membership Survey was conducted in January 2026 and gathered responses from 153 members, representing 35% of our total membership base. This is a very strong participation rate and gives us a solid and representative snapshot of how our members perceive EuroCham today. I would like to take this opportunity to sincerely thank our members for their valuable input.
The survey covered several key dimensions:
- Overall satisfaction with membership
- Satisfaction with specific activities such as advocacy, events, communications, and publications
- Perceived value for money
- Member engagement levels
- Barriers to participation
- Preferred communication channels
- Activities that would increase engagement
For a chamber of commerce, this type of assessment is essential. We are a member-driven organisation. Our legitimacy, our advocacy strength, and our sustainability all depend on how well we serve our members’ needs. This survey allows us to measure whether we are delivering value, to identify gaps, and to refine our priorities based on evidence rather than assumptions.
It also ensures accountability. As EuroCham continues to grow—reaching 464 members in 2025 with steady year-on-year growth—we must continuously test whether our services evolve in line with our members’ expectations.
EuroCham’s membership represents a diverse cross section of Cambodian businesses, from SMEs to global corporations. What were the most meaningful insights gained from this survey? Did any of the results surprise you?
Martin: One of the most encouraging findings is that overall satisfaction remains very strong and stable at 92%, with a higher proportion of “very satisfied” members compared to the previous year. This is particularly meaningful given that we implemented a membership fee increase in 2025 while maintaining a 76% renewal rate. It confirms that members continue to see tangible value in being part of EuroCham.
Advocacy, events, communications, and publications all scored high levels of satisfaction—between 77% and 82% satisfaction depending on the activity. This confirms that our core pillars are well aligned with member expectations.
At the same time, the survey provides constructive insights. Members rate their average engagement at 5.8 out of 10. The main barriers are not dissatisfaction, but practical constraints—primarily lack of time (45%) and the relevance of certain topics (38%). This is important: it tells us that the challenge is not about trust or credibility, but about how we tailor and communicate our activities.
Another key insight is what drives engagement. Members clearly prioritise:
- Targeted B2B networking events
- Opportunities to engage with the government on regulatory topics
- Sector-based and committee-driven activities
- Practical workshops and applied market intelligence
If there was a surprise, it was how strongly members emphasised direct and practical engagement formats—closed-door roundtables, sector-specific discussions, and concrete regulatory dialogue. It confirms that our members are looking for tangible and direct interactions with one another which we try our best to shape.
What were the key takeaways from the membership survey this year? How will the insights revealed in the assessment shape EuroCham’s strategy and efforts in 2026?
Martin: The survey clearly shows that members want more targeted and practical networking opportunities. In response, we are rolling out monthly Sectoral Committee Afterworks, where members can introduce their companies and connect not only within their own sector but also with other business associations. Just yesterday, our Transport & Logistics Committee co-hosted an afterwork with the Cambodia Logistics Association—a format we will continue to expand in 2026 to broaden our members’ networks.
We also want to make our communication more focused. As an example, we will soon launch dedicated LinkedIn and Facebook pages for the Real Estate & Construction Committee, allowing members interested in this sector to follow relevant updates and activities more easily and directly.
Finally, advocacy remains central. The White Book 2026 will be published in May, followed by our upcoming Public–Private Sector Dialogue with the Council for the Development of Cambodia. These milestones will ensure that our members’ recommendations are translated into structured and high-level engagement with the government in the year ahead.
These are just a few concrete examples of what is coming next. We’re all looking forward to these activities. I hope our members are too!
Interested in learning what EuroCham membership can do for you? Reach out to Membership Officer Mr. Yannick Rithy Romer membership@eurocham-cambodia.org
