Event Info:

  • Thu 12 June, 2025
  • 08:30
  • Plantation Urban Resort
  • EuroCham Event

Details

This workshop will enhance your digital marketing skills, empowering you to create effective campaigns, optimise your digital presence, and achieve measurable business outcomes. Through hands-on activities, platform-specific strategies, and practical insights, you will confidently implement digital marketing tactics that drive real-world success.


The workshop includes plenty of breakout sessions with team and individual work where participants get to exercise the skills as they learn them.


By the end of this course, you will be able to:

  • Understand core marketing principles and digital strategies.
  • Develop targeted content for key social media platforms.
  • Set up and manage basic digital advertising campaigns.
  • Measure and analyse marketing performance through practical analyse techniques.

Course Objectives

The Mastering Digital Marketing course is designed to equip participants with essential digital marketing skills and practical insights, enabling them to confidently navigate digital platforms, optimise content
strategy, and effectively measure their marketing impact.


Workshop Agenda

Day 1: Fundamentals & Social Media Essentials

  • Marketing Foundations
  • Core Marketing Principles
  • Defining Audience Personas
  • Digital Marketing Overview
  • Social Media Platforms Deep Dive
  • Facebook, TikTok & Instagram Marketing Strategies
  • Creating Effective Social Media Ads
  • Leveraging Trends

Day 2: Expanding Digital Reach & Analytics

  • Leveraging Additional Platforms
    • LinkedIn Content Creation & Networking
  • Intro to Google Tools & Measuring Success
    • Basics of SEO & SEM, and Google Analytics Essentials
    • Google My Business Optimisation

 

Who Is This Course For?

  • Marketing Professionals
  • Entrepreneurs and Business Owners
  • Communications and Brand Managers
  • Individuals seeking practical digital marketing skills

 

Full Course Details:

 

About the Instructor

Ali Syed has over 18 years of experience working in marketing and advertising and 10+ years of experience as a mentor and speaker. He is currently based in Cambodia and focuses on driving growth for brands from the inside out, by creating custom-made workshops for their marketing, brand, and social media teams. Ali has previously owned and managed one of Dubai’s fastest-growing digital marketing agencies before moving to Cambodia, where he was Creative Director, and eventually the Director of Commercial Business at Sabay Digital.

In 2025, he joined Passion Group, an F&B corporation that owns various restaurants, bars and kitchens, as the Group CMO.

 

Training Details

Date: Thursday 12 & Friday 13 June

Time: 8:30AM - 5:00PM

Location: Plantation Urban Resort

Training will be conducted in English.

 

Early Bird Price:

$265 for Member
$315 for Non-Member

Deadline: 5 June 2025

Normal Price:

$280 for Member
$330 for Non-Member

 

For more information contact Vannrithy VAN, Junior Training Academy Officer Email: market.analyst3@eurocham-cambodia.org