Event Info:

  • Thu 10 July, 2025
  • 08:30
  • Plantation Urban Resort & Spa
  • EuroCham Event

Details

In today’s fast-evolving business landscape, customer expectations are higher than ever. They demand not only fast and efficient service but also personalised, emotionally intelligent interactions—across multiple channels. At the same time, sales professionals must adapt to serving buyers who are informed, skeptical, and value driven.

 

Learning Outcome:

  • Understand the latest trends in customer service and sales.
  • Develop emotional intelligence and empathy.
  • Master communication techniques for effective service and sales.
  • Implement technology and tools to enhance customer experience.
  • Measure performance and continuous improvement

 

Who is it for?

This course is ideal for:

  • Customer Service Representatives
  • Sales Professionals
  • Team Leaders & Supervisors
  • Business Owners & Entrepreneurs
  • Anyone in a Customer-Facing Role

 

 

Workshop Agenda

Day 1: Mastering the Human Side of Service & Sales

  • Foundations of Customer Service & Sales: Emotional intelligence and empathy in service and sales
  • Communication Mastery: Handling difficult conversations with confidence
  • Customer Service Excellence: Handling complaints and turning detractors
  • into promoters
  • Stories Build Trust and Connection: Sales pitch simulations

Day 2: Leveraging Technology & Strategy for Customer Excellence

  • Sales Techniques for the Modern Buyer: Cross-selling and upselling with integrity
  • Technology & Tools: Automation in service and sales
  • Feedback & Continuous Improvement
  • Action Plan and Sales Presenting

 

Training Method


This course is designed using a blended, experiential learning approach that ensures participants not only understand the concepts but also know how to apply them in real world situations. The methodology includes:

  • Interactive Lectures
  • Group Discussions & Peer Learning
  • Role Plays & Simulations
  • Case Studies & Scenario Analysis
  • Hands-On Exercises
  • Reflection & Self-Assessment

Full Course Details:

 

About the Instructor

Mrs. Ty Ratana is a certified professional trainer and business development leader with over 10 years of experience specialising in leadership development, customer service excellence, communication strategies, and high-performance teamwork training. Currently, she serves as a Business Development Manager at API Development Consulting, where she leads capacity building initiatives and provides tailored development services to a diverse range of clients. Throughout her career, she has had the privilege of collaborating with international organisations on impactful community development initiatives, while also partnering with private sector enterprises to enhance their sales effectiveness, leadership pipelines, and customer service capabilities.


She holds a Master’s in Development Policies and Practices from Geneva, which allows her to bring a global perspective to practical, results-driven training programs. Her mission is to empower teams and leaders to achieve excellence through impactful learning experiences.

 

Training Details

Date: Thursday 10 & Friday 11 July

Time: 8:30AM - 5:00PM

Location: Plantation Urban Resort & Spa

Training will be conducted in English.

 

Early Bird Price:

$265 for Member
$315 for Non-Member

Deadline: 4 July 2025

Normal Price:

$280 for Member
$330 for Non-Member

 

For more information contact Vannrithy VAN, Junior Training Academy Officer Email: market.analyst3@eurocham-cambodia.org