Most teams are already active on digital channels, yet the work often runs on habit rather than strategy; posts go out because the calendar says so, budgets get spent without a clear picture of what they are meant to return, and social media becomes a treadmill instead of a growth engine, hence rendering it ineffective.

This workshop resets that. In a single day, participants build a working understanding of how digital marketing fits together in the morning, before spending the afternoon applying it directly to social media: planning content, writing it, and mapping a strategy against brands.

Training Course Details

• How the digital marketing ecosystem fits together: owned, earned and paid channels, and where social media sits within it.
• How to define objectives and audiences ensuring every piece of content a job to do.
• How to build a social media content strategy around clear pillars rather than one-off posts.
• How to plan, write and structure content that earns attention on the platforms that matter to them.
• How to interpret the numbers that show whether or not content is working, and adjust from there.

Who is this course for?

• Account managers and coordinators who plan or brief social content and want a stronger framework behind it.
• Anyone newer to digital marketing who wants solid fundamentals before building out their social presence.
• Teams who are busy on social media but not yet sure it is working — and want to change that

Agenda

Morning: Digital Marketing Fundamentals

▪ Welcome and an introduction to the digital marketing landscape: where digital sits in marketing today, the main channels, and how they connect rather than compete.
▪ The ecosystem made simple: An overview of owned, earned and paid media, the customer journey from awareness to loyalty and where each channel earns its place.
▪ Audience and positioning: building a practical audience picture, understanding what a brand actually stands for, and why this decides everything downstream.
▪ Objectives and metrics that matter: setting goals that are specific enough to act on, and choosing the handful of numbers worth watching instead of drowning in dashboards.
▪ Organic and paid promotion, working together: what each is good for, when to use them, and how content and advertising support one another.
▪ Practical exercise: participants defining a clear objective and audience for a brand or product, forming the brief they will build against in the afternoon

Afternoon: Content Strategy for Social Media

▪ The platform landscape: how Facebook, Instagram, TikTok, LinkedIn and others differ in audience, format and intent as well as how to decide where a brand should actually show up.
▪ Content pillars and strategy: moving from random posting to a small set of themes that give a feed coherence and make planning faster.
▪ Planning the work: building a content calendar, setting a realistic cadence, and batching so the team is never scrambling.
▪ Creating content that stops the scroll: formats, hooks and storytelling structures that grab attention within the first few seconds.
▪ Writing captions and calls to action: a copy that carries the brand voice and gives people a clear reason to respond.
▪ Practical workshop: participants build a content plan for their brand: pillars, a two-week calendar skeleton, and drafts of their first posts.
▪ Measuring and improving: reading engagement, reach and the signals that tell you what to focus on.
▪ Wrap and personal action plan: each participant leaves with a one-page plan: their content pillars, a fortnight of planned posts, and the first three things they will publish next week.

The Instructor

Professional Background
The trainer has over 20 years of experience in marketing, branding, and digital transformation. With more than 12 years of mentoring and training experience, he specialises in helping businesses integrate technology-driven strategies. Currently based in Cambodia, the trainer customises workshops for marketing, branding, and social media teams to improve digital adoption and workflow efficiency. He previously owned and managed a top digital marketing agency in Dubai before moving to Cambodia, where he worked for over 6 years at the Sabay Digital Corporation. He is now the Creative & Strategy
Director at Unix Creative, a Phnom Penh based creative agency.

Academic Background
The trainer holds a Fine Arts degree from the UCL Slade School of Fine Art in London and studied filmmaking in New York, enabling him to approach marketing training with a creative mindset. He also completed an Associate in Business Marketing & Management from the American University of Beirut in 2019.

Course Language
The course will be conducted in English

Training Details – Download

Date: Friday, 25 September 2026

Time: 8:30 AM – 5:00 PM

Prices:

• Early Bird: $133 for member | $158 for non-member (Valid until 15 September 2026)
• Standard: $140 for member | $165 for non-member